10 de Agosto Market

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Places to visit within 30 km.

Toquilla Straw Hats at Lazareto District

Lazareto, a community in the Bellavista neighborhood, linked to the history of a leper hospital. It is located in the north of Cuenca, between the hill of Cullca and the Milchichig River. The traditional weaving of the toquilla straw hat, Intangible Cultural Heritage of Humanity, is part of Lazareto's handicraft activity. A family company that exports the garment is based there, with an important monthly production that it sends to 11 countries. The most direct experience for the tourists who come to the place is to enter the houses of the neighbors accompanied by a guide to admire the work of weaving. Weavers acquire the raw material in the Park of Maria Auxiliadora, a very close sector. The techniques are transmitted to the children at home, through observation and imitation. For this neighbourhood, which perpetuates tradition, this is a feature of its identity and a component of its cultural heritage. The toquilla straw hat is made from the fibres of a palm tree that grows on the Ecuadorian coast. The weavers start from the crown and brim of the hat. The duration depends on the quality and fineness. Near Lazareto is the hill of Cullca. Sister elevation to the hill of Turi to the south. Scenic viewpoint of the city from which pictures can be taken. Nearby infrastructures are the Catholic Chapel of the Virgen de Tránsito of the Dominican order, the Catholic University, Zenón Park, Lazareto's courts and a small place called "La Casa del Sombrero" (The House of the Hat) dedicated to the promotion of the toquilla straw hat. Mariano Estrella promoted the construction of a leprocomio in the 19th century. He chose a place in the Milchichig ravine which was estimated to be far from Cuenca. Four Dominican nuns arrived on July 14, 1889, to attend to 50 patients. Today the hospital is called "Mariano Estrella". With the passing of the years the lazaretto disappeared, the city grew and integrated it into its urban development. The nosocomial became the identity of the place.

0.14 Km.

Workshop-Museum of the Toquilla Straw Hat by Paredes Family

The traditional weaving of the Ecuadorian toquilla straw hat is Intangible Cultural Heritage of Humanity declared by UNESCO since December 5, 2012. In Cuenca there is a Hat Museum, owned by the Paredes-Roldán family, dedicated to the public dissemination of this centennial craft. The Museum opened its doors in 2007. A traditional house of the Tomebamba river’s ravine, with more than a century of antiquity. The house was converted into cultural center, to make known to the world a family tradition for generations: the production and commercialization of the toquilla straw hat. The Paredes Roldán house is also part of the El Vado neighborhood, an important area of handicraft activity in Cuenca. Its Museum tells in detail the history and the present of a craftwork admired in the world. The objective is that the tourist has a first class and pedagogical experience, about the toquilla straw hat in the Southern Region of Ecuador. The Hat Museum is divided into several rooms, which exhibit different collections: tools that were used to make custom hats, recreation of a workshop for arranging hats and what are the steps for the elaboration of a hat (harvesting, processing of the fiber and weaving). All this craft industry is supported by the skillful hands of thousands of Ecuadorian craftsmen and women. In the factory, visitors can appreciate live the making of the hat, from the hand-weaving in a traditional way, the work of the potting machines, the steam presses and the finishing with the making of bands and tafiletes (leather decorative borders). In the sales area, those interested can purchase a finished hat, which can be perfectly adjusted to the different head sizes. There is a great variety of models and designs. The cultural complex also has spaces for events, a cafeteria, a gallery and the terrace with a panoramic view of the Tomebamba river’s ravine and the south of the city.

0.14 Km.

San Francisco Square, Market & Church

San Francisco Square is located in the Historical Center of Cuenca and contains three spaces of very dynamic social relations: The Square, the Church, and the Little Square. The Plaza of San Francisco is important for the history of Cuenca, since 1558, one year after the Foundation, Gil Ramírez Dávalos destined this site as a public space for the exchange and sale of agricultural products or "Plaza de la Feria". Therefore, the use given to this Plaza was never changed over the centuries. For 60 years, stalls selling all kinds of clothing have been located here. The artisans of Otavalo are very popular in San Francisco. They come from an aboriginal ethnic group from the province of Imbabura in the north of Ecuador. They for sale in the portals products such as ponchos, scarves, hats and shawls, articles woven with alpaca or llama wool. It is a unique place, full of color and interculturality, where it is possible to resort to an ancient custom, the "bargaining". The current commercial use is mainly for non-perishable products: clothes, shoes, household items, etc. In 2019 the Square was reopened, after undergoing modernization works, with the expansion of public space and the relocation of the stalls of 120 vendors in the side areas. A water fountain, new lighting, street furniture and obstacles to the view were removed in order to improve security. Visitors to the Plaza San Francisco can now move around more comfortably for cultural, religious or craft tourism. The Pasaje León, the Casa de la Mujer and the Centro Municipal Artesanal (CEMUART) were integrated into the Plaza. Next to the Square, the neoclassical San Francisco Church was completed in 1789. During the 20th century and the first years of the 21st century the chruch underwent several readjustments and remodeling. It was the seat of the Franciscan religious community until the 19th century, hence the origin of its name. Its most valuable asset is the high altar covered in gold leaf and important works of religious art. The Plazoleta (a piazza), which is integrated as a single complex to the church, is currently used for public performances, social and cultural events in the city.

0.15 Km.

Casa de la Mujer (Woman's House) craft center

The Centro Municipal Artesanal (CEMUART)-Casa de la Mujer, promotes the fair commercialization of Cuenca's artisan products, since 1998. CEMUART is located in an old patrimonial house, in front of San Francisco Square, in the Historical Center. Inside, there are more than a hundred commercial premises with all kinds of handicrafts. Tourists can find almost the entire range of souvenirs to take home to family and friends. Toquilla straw hats, silver and gold filigree jewelry, textiles, wood carvings, ceramics, basketry, tagua, Andean musical instruments, glass, leather objects such as belts, bags and wallets, etc. A special place to find a gift, all under the same roof. The name Casa de la Mujer has its origin in the need to emphasize the important role of women in the artisan trades and their ability to perform them as a life option and to maintain their homes. Although the site is very well located and easily accessible, organized craftsmen and women take advantage of holidays and important dates in the city to hold outdoor fairs in much more central locations such as the block of the Cathedral, Sucre Street and Benigno Malo. CEMUART is an encounter with design, color, variety and cultural influence from all over the world. Its craftsmen and women are duly qualified. The cultural richness of Cuenca exhibited in these small stands puts something for all tastes within reach. The interior courtyard and its premises are covered. Buying handicrafts has this comfort even on rainy days. A nice feature is the dialogue that the visitor can initiate with the artisans, while watching their work and products. When people visit Cuenca, they want to know where they can find a souvenir. Bring a little culture. If there is no time to shop, you should go to the Casa de la Mujer. It's an option that could save a long walk around the city.

0.16 Km.

El Prohibido Cultural Center

The Forbidden Cultural Center leaves no one indifferent. It breaks schemes, it cannot be pigeonholed. Located in La Condamine Street, up from El Vado. Since 1996 the place is a reference of the cultural activity in the city of Cuenca. The Moscoso-Íñiguez family is the manager. Martha and Eduardo, with the support of their children, turned their home into an unusual, mysterious and at the same time attractive space. All the alternative cultural manifestations have a space here, from the diverse artistic genres like music, theater, painting, sculpture, cinema, video art, among others. It develops a special agenda for presentations of contemporary rock bands, showing on stage mainly new groups. Dozens of new artists, for example in theatre, have made their debut there. The Museum of Extreme Art of El Prohibido exhibits the artistic creations of Eduardo Moscoso, who makes incursions into the erotic, vitalist, thanatological, exotic, anti-religious and narcissistic styles of the neo-gothic movement and the neo-baroque movement. This is definitely a space in which, with each visit, the observer finds new and surprising details. It is an excellent place to have a cold or hot drink, to taste a good coffee or to have a snack. It has a room for artistic presentations of all genres. After a quarter of a century of opening its doors, El Prohibido continues to give space to the artistic development of the urban cultures of Cuenca and the new generations of local and national artists. It has also been an important actor in the cultural and social development of El Vado. It manages and carries out various open-air activities, promoting the use of public space in the neighbourhood and the city, with the organisation of craftsmen, artists and entrepreneurs.

0.16 Km.

Coffee Tasting at Tierra Diabla

Tierra Diabla. Exciting name for a small coffee shop in El Vado. It is part of the cultural scene in the neighborhood. The atmosphere around it is very special. A few meters from La Cruz, in front of the square and viewpoint. The landscapes and sunsets are unforgettable. You can enjoy them while having a cup of coffee and a dessert. The menu of Tierra Diabla is intimately linked to the Ecuadorian coffee culture. To the tradition of making coffee in the style of the grandmother. Rich and bitter house coffee. It is the connection with memories and emotions. The main ingredient is fresh Arabica coffee beans from the highlands, grown in Santa Isabel, in the south of the province of Azuay. Roasted and ground. The cafecito is also a center of culture, art gallery, design and applied art store. With its tables extended towards the plaza, there is space to listen to good music. The International Coffee Day is celebrated here every October 1st. In November it serves purple colada and bread guaguas. To accompany the coffee, nothing better than a 100% cocoa brownie. That's not all. Nonna" Diabla's suggestions include carrot and pineapple pies, cookies from her own recipe book, eggplants and baked tomatoes with cheese. Sicilian bread, fogaccio, sandwiches, doughnuts, lemonade or Mama Huma... the perfect place to clear your mind, clear your head, wake up your taste buds with something out of the ordinary. It offers the service of selling coffee in bulk, by the pound. Ana Benavides is the barista, guide of Tierra Diabla, a professional in high quality Ecuadorian coffee. She creates new and different drinks based on it, using milk, essences and liquors. She knows the art of latte or coffee with milk, with designs on its surface. Cuenca is no exception within the world-wide current of specialty coffee. Local baristas like Ana, with their talent and the use of the national product, have become the alternative to international chains. Tierra Diabla puts its share of effort into positioning national coffee. Ecuador cultivates 2 species of coffee plants: Arabica and Robusta. The crops are grown throughout the territory, even in Galapagos. There are coffee plantations in 20 of the 24 provinces of the country.

0.20 Km.